Downtowns 360˚ is a collaborative approach to building support and momentum for downtown revitalization.
Created by the Canadian Urban Institute to help downtowns across Canada demonstrate return on investment and increase support from funders and decision-makers, Downtowns 360˚ has three main components:
Measurement: Determining what to measure and how to measure it; identifying the indicators, data sources and data sharing partners; collecting and organizing the data.
Evaluation: Analyzing data and drawing conclusions about the downtown; understanding where to invest and how to make effective decisions; comparing the downtown over time, to the rest of the city, and to other downtowns.
Communication and Visualization: Using a range of visual aids, such as maps, graphs, infographics, and communication tools, such as reports, score cards to communicate your messages and tell the story of the downtown.